The clock is 08:12 at the dispatch office. The phones are ringing constantly. A traffic controller is trying to explain for the fourth time where a pallet is located between Alnabru and Trondheim. At the same time, line 2 is ringing – a new corporate customer needs a price for three pallets to Stavanger. An express delivery with a high margin.

But line 2 remains unanswered. The traffic controller is busy. The customer hangs up – and calls the competitor.

This is the most costly truth in the transportation industry: The ones keeping Norway running are losing money on the line.

Three conversations that damage profitability

1. "Where is my freight?" – the noise that stifles capacity

Opposite half of all incoming calls is about one thing:

“Where is the package?”

Highly skilled traffic controllers spend the day looking up tracking numbers in the TMS system. Instead of optimizing routes, managing deviations – or having the conversations that actually generate revenue.

2. The missed spot shipping – when the line is busy

The spot market winner is the one who answers first. The customer calls three carriers. The first to answer gets the assignment. When the dispatch office is busy with "where is the cargo" calls, the lucrative freight slips away. The result: the competitor secures the sale, while their margins crumble amidst background noise.

3. The Treasure Hunt – the off-road adventure on four wheels

The driver has arrived at the delivery address. The gate is locked. No one is answering.

The result: Return, reloading, and a project that shifts from profitable to a loss-making venture. All because communication broke down – exactly when it was needed the most.

The solution: Threll.ai – The driving office's digital colleague

With AI Phone from Threll.ai, the driving office gets a digital colleague who responds, understands, and acts – 24/7. The system connects directly to your TMS and booking systems so calls are handled automatically – in real-time.

Automatic tracking – remove the noise

Customer: "I am waiting for a delivery from Oslo."

Threll.ai: "I see that you are waiting for order 24156. The car is on its way and is expected to arrive at 1:45 PM. Would you like an SMS when the driver is 15 minutes away?"

Result: The customer is satisfied. The traffic controller was able to breathe.

Catch the spot assignment – increase revenue

Customer: "I need a quote for the freight of three pallets to Bergen tomorrow."

Threll.ai: “We’ll handle that. I’ll send the request as a priority case to your express team.”

Result: The lead is captured. The person closes the sale.

Proactive delivery check – protect the margin

Instead of the driver being stuck outside a locked gate, the AI calls the receiver in advance:

"Hi, our driver is 30 minutes away. Are you ready to receive?"

Result: No wasted trips. No waiting time. No loss.

Profit over post-it notes

Transport is about flow – both of goods and information. When AI handles the volume, humans can focus on the value: the spot market, key customers, and operational optimization.

This is not just a smarter way to respond. It is a new way to conduct logistics.

Threll.ai – a tool that converts
Every customer. Every conversation. Always answered. Always resolved.