Voice Lab
Threll Voice Lab
Help us build voice AI for the Scandinavian languages - where your dialect becomes the future of AI.
Sign up (opens in a new window)
Why you should participate
For the community
Scandinavia needs an AI that understands us.
For the language
Our dialects are part of our culture – you can help preserve them.
For yourself
You can take part in a unique project and learn how AI is trained.
How it works
How does it work?
We'll reach out to you regularly on your phone. You'll receive simple tasks like reading sentences, answering questions, or recording your voice. Everything you say is anonymised and stored securely – and used only to train our AI models. The more people who participate, the better the results. You can opt out at any time with no obligations.
Step 1Join the panel
It's completely non-binding, and you decide how often you contribute.
Step 2We call you
Read sentences, answer questions, or chat with a voice agent.
Step 3We train the models
Your data is anonymised and stored securely.
Step 4Your contribution becomes real AI
Win gift cards and know your dialect lives on in tomorrow's technology.
About Voice Lab
All you need to know
If AI should understand Scandinavian, it needs to hear Scandinavian. The more people who participate, the better the results will be.
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What is Threll Voice Lab?
Threll Voice Lab is a nationwide initiative to give AI an authentic Scandinavian voice. We bring together people of all ages, from every region, with different dialects and backgrounds. Together we train and improve Scandinavian AI models so they can understand us whether we speak Southern Swedish, broad Danish, or Nynorsk from Sogn.
- 02
Why Threll Voice Lab?
Scandinavian is beautiful - but a nightmare for artificial intelligence. To an AI trained on English or French, Scandinavian sounds like ten different languages at once. The result? Scandinavian voices get deprioritised, businesses receive voice tech that doesn't understand their customers, and we risk a future where AI never learns Scandinavian. Threll.ai wants to change that.
- 03
Why should you join?
Your dialect is part of our shared culture - and now it can become digital. You'll help shape the future of AI and join a national effort to make sure every Scandinavian voice is heard. Put simply: for AI to understand Scandinavians, it needs to hear Scandinavians. As a thank-you, you'll enter prize draws for gift cards each time you contribute.
- 04
Privacy in Threll Voice Lab
We know your voice is personal. That's why we're crystal clear about how we use it - and how we don't. In short, you're lending your voice solely to train AI. It will never be used in ads or sold. Your contributions are stored securely, anonymised, and never tied back to you. You lend us your voice for a moment - you always keep ownership.
For businesses
For businesses, investors & partners
Threll Voice Lab is not just about collecting voices – it's about building the world's best Scandinavia-trained voice models.
Threll.ai is positioning itself as Scandinavia's specialist in Voice AI - and with Voice Lab we're building the technology and expertise needed to succeed.
- For businesses: Scandinavian voice AI agents that truly understand their customers.
- For investors: A unique technological edge in an overlooked market.
- For society: A vital contribution to preserving Scandinavian languages and culture in a digital future.
Join us!
This isn't just a project for us at Threll.ai - it's a project for all of Scandinavia.
Articles
Articles & background information
Learn why Threll Voice Lab matters: for you, for Scandinavia, and for the future of AI.
Questions
Frequently asked questions
Threll Voice Lab is an initiative by Threll.ai to develop high-quality voice AI models specifically tailored for the Scandinavian languages. By collecting diverse voice samples from native speakers, we aim to create AI voices that sound natural and authentic, enhancing user experience across various applications.
Your participation is crucial in helping us gather a wide range of voice data that reflects the diversity of accents, dialects, and speech patterns within the Scandinavian region. This diversity is essential for training AI models that can accurately understand and respond to users in real-world scenarios.
The voice samples you provide will be used solely for the purpose of training and improving our AI voice models. We are committed to ensuring your privacy and data security, and all collected data will be anonymised and handled in accordance with GDPR regulations.
No, participation in Threll Voice Lab is completely free. We appreciate your contribution to advancing voice AI technology in the Scandinavian languages.
You can join by registering on our website. An AI agent will then call you for a quick conversation where you can contribute voice samples. After that, we'll call you regularly to collect more samples.
Each time you participate in Threll Voice Lab, you'll enter a prize draw for gift cards. You'll also get the opportunity to be part of an exciting project that helps shape the future of AI technology in Scandinavia.