Threll.ai
Trades and construction

You're up the ladder. Threll takes the call.

Every missed call is a job that goes to the next firm on the list. Threll answers on the first ring, finds out what the customer needs and puts the site visit straight in the calendar – while you do the work you actually get paid for.

Create account – try it freeSee what it handles

No lock-in · No setup fee · Set it up yourself, no onboarding call

A plumber kneels in front of an open sink cabinet tightening a copper pipe, while the phone on the floor beside him shows an incoming call10.12 · two missed calls
  • Nordic speech, Nordic data storage (EEA)
  • Runs on Telenor SIP infrastructure
  • The agent says it is an AI assistant
  • Live in an afternoon – without switching provider
The problem

The phone always rings mid-job

Nobody sits by the phone in a firm with five fitters. The customer who calls while your hands are full won't wait for you to ring back this evening – she calls the next number on Google.

The job goes to whoever answers first

Most people who find you online call two or three firms. The one who picks up gets the job – not the one who's best.

Evenings go on calling back

After a full day's work you're left with a list of missed calls, with no idea who's urgent and who just wanted a quote.

Emergencies and “when suits you?” in the same queue

A water leak that has to be stopped now and an enquiry about a new bathroom next spring look exactly the same as a missed call.

The customer doesn't care why you didn't answer. She just wants to know: can you come?

Enquiries

What Threll takes care of

The incoming calls you can't get to, and the outgoing ones you never find time for.

  • Inbound

    New jobs and quote requests

    Takes down the address, type of job, how urgent it is and how the customer wants to be contacted – the same fields every time.

  • Inbound

    Booking site visits

    Finds a free slot in the calendar and sends confirmation by SMS, instead of promising that someone will ring back.

  • Inbound

    Emergencies

    Water leaks, power failures or break-ins go straight to whoever is on call, with a summary by SMS.

  • Inbound

    “When are you coming?”

    Answers customers who want to check the agreed time, and takes a message if they need to move it.

  • Outbound

    Confirmation the day before

    Calls the customer the day before the job to check that someone will be home and that the address is right.

  • Outbound

    Following up quotes

    Calls customers who've had a quote but haven't replied, and books a start date or notes why they're saying no.

Use cases

Ready-made setups that fit you

Each use case has its own page with the numbers, a real call and the price. Start with the one closest to your day-to-day.

Setup

Live in one afternoon

Five steps you do yourself in the console. You keep your number, your operator and your setup, and need no integration. If you get stuck, we help for free.

  1. STEP 1
    Bakkeli Rør AS
    Bakkeli Rør ASReg. no 918 442 107 · Drammen
    Mon–Fri 09–18Plumber · on call

    You set the agent up yourself

    Fill in opening hours, coverage area, what counts as urgent and what somebody should be told about straight away. It all happens in the console – no integration, and no waiting for us.

  2. STEP 2
    Dial on the phone
    **21*950 21 447#
    Forwarding active

    You forward your main number

    On no answer, on busy, or only outside opening hours – you choose. We have setup guides for Telenor, Telia and the usual GSM codes. Takes ten minutes.

  3. STEP 3
    Instruction

    Only book site visits Mon–Fri 08–15. Always ask whether it's leaking right now. Water leaks go straight to the on-call phone

    Saved as you typeSave

    The agent answers and sorts

    It introduces itself as an AI assistant for the firm, hears what has happened, asks the follow-up questions you wrote yourself – and decides urgency by your rules.

  4. STEP 4
    Put through to the right person
    SMS with summary
    Email to the office

    The right person gets the right message

    Urgent: the call is put through to one of you, or the right person gets an SMS with a summary and a number immediately. Not urgent: a summary by email, and the caller is told when you'll ring back.

  5. STEP 5
    Booked site visit – Wednesday 09:00
    Transferred to on-call – water leak
    Telemarketer – filtered

    You see everything in the dashboard

    Every call with transcript, summary, urgency and outcome – and you change the instructions yourself as you read. For the first time you have a number for the calls you otherwise never get to.

Industry considerations

  • Urgency by your rules

    You decide what counts as urgent. Everything else gets a time slot, or a message saying when you'll ring back.

  • The same details every time

    Address, type of job, photos and access to the property – what you need to give an accurate quote.

  • Opening hours you control

    No new jobs after 4pm, or emergencies only at weekends. It's one sentence in the instructions.

  • The number you already have

    Threll is connected as forwarding on your mobile or main number. Customers call the same number as before.

Need help getting started?

Book a meeting with us and we will help you get going.

Book Meeting (opens in a new window)+47 24 12 66 30

15 minutes · no obligation · pick your own time

Pricing

One saved customer a month pays for the subscription

A fixed monthly price plus a per-minute rate. On Start you pay for the minutes you use; Pluss and Premium include minutes. Set it up yourself and setup is 0 kr, and monthly billing has no lock-in.

Start
One agent, pay for the minutes you use
699 kr
/mo
0 kr setup when you set it up yourself
Try us for free
  • No included minutes · 4 kr/min
  • Urgency judged by your rules
  • Summaries by SMS and email
  • Dashboard with transcripts
  • 0 kr setup, no lock-in
Pluss
Most popular
Included minutes and a lower per-minute rate
2 499 kr
/mo
0 kr setup when you set it up yourself
Try us for free
  • 500 included minutes · 3.5 kr/min
  • Transfer to the right person when urgent
  • Booking straight into the calendar
  • Weekly report by email
  • Priority support
Premium
High volume, lowest per-minute rate
3 999 kr
/mo
0 kr setup when you set it up yourself
Try us for free
  • 2,000 included minutes · 3 kr/min
  • Several agents and your own call group
  • Outbound follow-up and reminders
  • Your own data processing agreement and SLA
  • A named contact with us

Self-serve setup

Create an account, configure the agent and set up forwarding yourself – in an afternoon. If you need help along the way, it costs nothing.

Create account

Do compare

A human answering service typically charges 25–50 NOK per answered call. A lost customer costs you the whole sale.

Run the numbers
Assurance

What your customer hears, and what you need to be able to answer

Five questions you will get – from a customer, a board chair or a procurement officer. The answers are the same on every plan.

01

The agent says it is an AI assistant

It happens in the first sentence. It is a requirement under the EU AI Act – and it is also what makes customers accept it.

02

Nordic and European data storage

Call data is processed within the EEA. A data processing agreement is standard, not an add-on.

03

Telephony on Telenor SIP infrastructure

The same network as the rest of Nordic business telephony. No detour across the public internet.

04

You own the data

Export or delete whenever you want. You set the retention period yourself.

05

On-prem and sovereign hosting exist

For those who must have it. Most firms in this segment don't need it – tell us if you do.

Objections

What you're going to ask about

Can't find the answer? Call us on +47 24 12 66 30.

No, not a binding price. It can tell customers what a site visit costs and give the guide prices you've entered yourself, but the quote comes from you.

You choose. Either Threll puts the call through to whoever is on call, or the on-call person gets an SMS with a summary and the number straight away. If nobody is on call, the customer is told when you're back.

Yes, and that's where you notice it most. Threll takes the phone while you work, and you read the summaries when you have a break.

No. Threll is wired in as forwarding on no answer, busy or outside opening hours. You keep your number, your operator and your mobile subscription.

Start is 699 NOK a month plus 4 NOK a minute. If you have a lot of calls, Pluss or Premium, with minutes included, work out cheaper. There's no lock-in and no setup fee.

Articles

Read more about your industry

Lessons, checklists and pitfalls from calls we've designed – written for anyone setting up a voice agent themselves.

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