Nine minutes on hold. The customer hung up and wrote the review instead.
Threll takes the overflow from your main number, around the clock – so nobody waits in a queue. It finds the order, answers what it can answer, and hands the rest to the right person. You set it up yourself in the console in an afternoon – with help from us if you want it.
No lock-in · No setup fee · Set it up yourself, no onboarding call
09.12 · 14 in the queue- Norwegian speech, Norwegian data storage (EEA)
- Runs on Telenor SIP infrastructure
- The agent says it is an AI assistant
- Live in an afternoon – without switching provider
The customer who gave up before you got to them
Customer service is measured on cases resolved. Nobody measures the ones who hung up before they got through. They aren't in any ticketing system – they're at your competitor, or in your reviews.
The hold music takes it
Call outside opening hours and you're told to try again tomorrow. Very few do.
The same five questions
Where is my order, what does shipping cost, how do I cancel. The team answers the same thing all day and never gets to the cases that genuinely need a person.
A chatbot can't take a call
Forms and chat catch the people willing to type. The ones with a problem right now pick up the phone.
None of the three answers the question the customer is actually asking: can somebody help me now?
Run the numbers with your own figures
It takes just three numbers. How many enquiries end up in the queue each month, how many of them give up along the way, and what a customer is worth to you.
You're losing roughly 240,000 kr a month across 60 customers. Threll Start costs 699 kr.
We don't know your numbers. You probably know how many got through, but not how many gave up – and that's the whole point. The test week gives you the actual figure, whether or not you pick us afterwards.
Live in one afternoon
Five steps you do yourself in the console. You keep your number, your operator and your setup, and need no integration. If you get stuck, we help for free.
Full control of every call
Every call with summary, outcome and recording. You run it all yourself – see what your threll said, and close the gaps as you read.
What the agent actually does
Answers in real Norwegian – and 70 more languages
Natural Norwegian speech that handles dialect and interruptions. If the customer speaks English, Polish or Lithuanian, the agent switches mid-call – and back again.
Books the callback
If the case needs a person, the agent books a free slot with the right team – instead of asking the customer to call back tomorrow.
Order 48221 two weeks late. New parcel sent, shipping refunded. Asked for written confirmation.
Transcript, summary and sentiment
The whole call in writing, a five-line summary, and a signal on whether the customer was frustrated.
Sorts by what the case is about
You define what gets escalated. Complaints and cancellations go to a person. Tracking and shipping costs the agent handles itself.
Makes outbound calls too
Notice of a delayed delivery, follow-up after a complaint, and a reminder before the subscription renews. Same platform, same voice.
Captures what the case handler needs
Name, customer number, order number, what the case is about, what has already been tried, how the customer wants to be contacted. Fixed fields, the same every time.
Transfers or notifies
Transfer to the right team when the case needs a person, SMS and email with a summary when it doesn't.
Handles several at once
During a campaign, an outage or a billing error, everyone calls at once. The agent takes them in parallel with no queue.
Payment and authentication with Vipps
The agent sends a Vipps request during the call – to confirm who the customer is before sharing order details, or to take payment for a renewal.
This is how it sounds at 09.12 on a Monday
A real call from a standard setup. Listen to it – or read it, if you're in the car with someone else.
Customer service, you're speaking with an AI assistant. How can I help?
Hi, I'm still waiting for a parcel I ordered two weeks ago. It just says dispatched.
I'll take a look. Do you have the order number, or shall I find the order on the number you're calling from?
Just find it on the number, I'm standing in a shop.
Then I have order 48221, dispatched on the fourth. It hasn't moved with the carrier since the sixth, so it's delayed on their side.
So what happens now?
I'll send a new parcel today, it's with you tomorrow. The 79 kroner shipping is refunded automatically. Would you like that in writing by SMS?
Yes please, that would be good.
It's sent. If the old parcel does turn up, just leave it – we'll collect it at no cost to you.
Need help getting started?
Book a meeting with us and we will help you get going.
15 minutes · no obligation · pick your own time
Built for the firms that lose customers in the queue
E-commerceWhere is my parcel is the same question a thousand times a month.
Software and SaaSA customer locked out of the product won't wait for an email reply.
InsuranceA claim gets reported when it happens, not when the office opens.
Telecoms and broadbandWhen the network drops, the whole neighbourhood calls within the same quarter of an hour.
Power and energyBilling questions and outages arrive in waves, never evenly.
Banking and financeA blocked card is urgent to the customer, whatever the hour.
Membership organisationsJoining, leaving and subscription fees fill the whole switchboard.
Public servicesResidents want an answer, not a link to a form.
Subscriptions and mediaCancellations are best handled while the customer is still on the line.
The alternatives, honestly laid out
| Option | Customer gets an answer | Case gets sorted | Team is shielded | You see statistics | Cost |
|---|---|---|---|---|---|
| Nothing / voicemail | No | No | Yes | No | 0 kr, but an invisible loss |
| A queue with hold music | Eventually | No | No | Wait times, not content | Paid for in drop-offs |
| A chatbot on its own | In writing only | Partly | Yes | Yes, for chat | Low, but reaches few |
| Outsourced contact centre | Yes | To your script | Yes | Limited | Paid per call |
| Threll | Yes, around the clock | Yes, to your rules | Yes | Yes, every enquiry | Fixed monthly price |
We don't replace customer service. We make sure the team only gets the cases that actually need them.
One saved customer a month pays for the subscription
A fixed monthly price plus a per-minute rate. On Start you pay for the minutes you use; Pluss and Premium include minutes. Set it up yourself and setup is 0 kr, and monthly billing has no lock-in.
- No included minutes · 4 kr/min
- Urgency judged by your rules
- Summaries by SMS and email
- Dashboard with transcripts
- 0 kr setup, no lock-in
- 500 included minutes · 3.5 kr/min
- Transfer to the right person when urgent
- Booking straight into the calendar
- Weekly report by email
- Priority support
- 2,000 included minutes · 3 kr/min
- Several agents and your own call group
- Outbound follow-up and reminders
- Your own data processing agreement and SLA
- A named contact with us
Self-serve setup
Create an account, configure the agent and set up forwarding yourself – in an afternoon. If you need help along the way, it costs nothing.
Create accountDo compare
A human answering service typically charges 25–50 NOK per answered call. A lost customer costs you the whole sale.
Run the numbersWhat your customer hears, and what you need to be able to answer
Five questions you will get – from a customer, a board chair or a procurement officer. The answers are the same on every plan.
The agent says it is an AI assistant
It happens in the first sentence. It is a requirement under the EU AI Act – and it is also what makes customers accept it.
Norwegian and European data storage
Call data is processed within the EEA. A data processing agreement is standard, not an add-on.
Telephony on Telenor SIP infrastructure
The same network as the rest of Norwegian business telephony. No detour across the public internet.
You own the data
Export or delete whenever you want. You set the retention period yourself.
On-prem and sovereign hosting exist
For those who must have it. Most firms in this segment don't need it – tell us if you do.
Yes, and they're told straight away – the agent says so itself in the first sentence. Our experience is that people accept it when they actually get helped. What they're comparing it with isn't a person; it's nine minutes of hold music.
Yes, once you connect it. The agent looks up orders, subscriptions and case status in your systems and answers with what's actually there. Without a connection it takes the case down and passes it on with everything the customer gave.
You set the rules for what happens in case of doubt. The default is that uncertain cases go to a person rather than being guessed at. The whole call sits transcribed in the dashboard, so you see exactly what was said.
They catch different customers. Chat reaches the people willing to type; the phone reaches the people with a problem right now. The frustrated ones call, and those are the cases that end up in a review.
No. Threll is wired in as forwarding on no answer, busy or outside opening hours. You keep your number, your operator and your setup. If you have Mobilt Bedriftsnett or Telia Bedriftsnett, this is a menu option in your admin panel.
You do it yourself: the forwarding takes ten minutes, and writing down what the agent should answer and what should be transferred typically takes half an hour in the console. If you'd like one of us on a screen share, it costs nothing.
They keep the cases that need a person. Threll becomes the first line: it takes tracking, opening hours and shipping costs, and transfers complaints and cancellations.
Nothing. You create the account yourself, run a week on your own number, and have your own figures afterwards.