Threll.ai
Energy companies

When the power goes, the phone queue doesn't go through the roof.

Threll answers questions about power cuts, bills, moving and plans – even when hundreds of customers call at once. Customer service gets time for the cases that need a person.

Create account – try it freeSee what it handles

No lock-in · No setup fee · Set it up yourself, no onboarding call

A person makes a phone call from a dark kitchen during a power cut, with a candle as the only light and the neighbours' houses dark outsidePower cut · 340 in the queue
  • Nordic speech, Nordic data storage (EEA)
  • Runs on Telenor SIP infrastructure
  • The agent says it is an AI assistant
  • Live in an afternoon – without switching provider
The problem

Everyone calls at the same moment

A power cut or a cold month brings a wave of calls. Most people ask the same thing, and customer service can't get to them all.

Waves of calls during power cuts

When the power goes in an area, everyone calls at once to find out what's happening and when it will be back.

Bill questions after a cold month

A high bill brings lots of calls about price, usage and government electricity support – with the same answer every time.

House moves that get lost

Customers who move call to transfer or end their contract. If that goes wrong, the bill goes wrong.

The customer calling during a power cut only wants to know one thing: when will the power be back?

Enquiries

What Threll takes care of

The peaks during outages, and the routine every day.

  • Inbound

    Power cuts

    Tells callers what you know about the outage and when power is expected back, based on the outage updates you add.

  • Inbound

    Explaining the bill

    Explains price, usage and government electricity support based on the information you've added, and passes anything unusual on.

  • Inbound

    Moving in and out

    Takes the new address, date and meter point, and passes it on so the bill is right.

  • Inbound

    Switching plans

    Explains the plans you offer and takes requests to switch.

  • Outbound

    Planned outage notices

    Calls affected customers before a planned outage and tells them when it will happen and for how long.

  • Outbound

    New plan offers

    Calls customers you have consent from or an existing relationship with, and explains a new offer.

Use cases

Ready-made setups that fit you

Each use case has its own page with the numbers, a real call and the price. Start with the one closest to your day-to-day.

Setup

Live in one afternoon

Five steps you do yourself in the console. You keep your number, your operator and your setup, and need no integration. If you get stuck, we help for free.

  1. STEP 1
    Innlandet Energi AS
    Innlandet Energi ASReg. no 923 448 019 · Gjøvik
    Mon–Fri 09–18Energy · customer centre

    You set the agent up yourself

    Fill in opening hours, coverage area, what counts as urgent and what somebody should be told about straight away. It all happens in the console – no integration, and no waiting for us.

  2. STEP 2
    Dial on the phone
    **21*950 21 447#
    Forwarding active

    You forward your main number

    On no answer, on busy, or only outside opening hours – you choose. We have setup guides for Telenor, Telia and the usual GSM codes. Takes ten minutes.

  3. STEP 3
    Instruction

    Only use the latest outage update for power cuts. Never guess at restoration times. Bill complaints over 5,000 kr go to a case handler

    Saved as you typeSave

    The agent answers and sorts

    It introduces itself as an AI assistant for the firm, hears what has happened, asks the follow-up questions you wrote yourself – and decides urgency by your rules.

  4. STEP 4
    Transferred to customer service
    SMS with summary
    Email to the office

    The right person gets the right message

    Urgent: the call is put through to one of you, or the right person gets an SMS with a summary and a number immediately. Not urgent: a summary by email, and the caller is told when you'll ring back.

  5. STEP 5
    Power cut – status given from outage update
    Bill complaint – to case handler
    Telemarketer – filtered

    You see everything in the dashboard

    Every call with transcript, summary, urgency and outcome – and you change the instructions yourself as you read. For the first time you have a number for the calls you otherwise never get to.

Industry considerations

  • Hundreds of calls at once

    During power cuts Threll takes every call in parallel, with no engaged tone.

  • No misinformation

    Threll only answers from outage updates and information you've added, and never guesses.

  • Fixed fields for house moves

    New address, date, meter point and meter reading when someone moves – the same fields every time.

  • Outbound by the rules

    Sales calls only go to customers you have consent from or an existing relationship with.

Need help getting started?

Book a meeting with us and we will help you get going.

Book Meeting (opens in a new window)+47 24 12 66 30

15 minutes · no obligation · pick your own time

Pricing

One saved customer a month pays for the subscription

A fixed monthly price plus a per-minute rate. On Start you pay for the minutes you use; Pluss and Premium include minutes. Set it up yourself and setup is 0 kr, and monthly billing has no lock-in.

Start
One agent, pay for the minutes you use
699 kr
/mo
0 kr setup when you set it up yourself
Try us for free
  • No included minutes · 4 kr/min
  • Urgency judged by your rules
  • Summaries by SMS and email
  • Dashboard with transcripts
  • 0 kr setup, no lock-in
Pluss
Most popular
Included minutes and a lower per-minute rate
2 499 kr
/mo
0 kr setup when you set it up yourself
Try us for free
  • 500 included minutes · 3.5 kr/min
  • Transfer to the right person when urgent
  • Booking straight into the calendar
  • Weekly report by email
  • Priority support
Premium
High volume, lowest per-minute rate
3 999 kr
/mo
0 kr setup when you set it up yourself
Try us for free
  • 2,000 included minutes · 3 kr/min
  • Several agents and your own call group
  • Outbound follow-up and reminders
  • Your own data processing agreement and SLA
  • A named contact with us

Self-serve setup

Create an account, configure the agent and set up forwarding yourself – in an afternoon. If you need help along the way, it costs nothing.

Create account

Do compare

A human answering service typically charges 25–50 NOK per answered call. A lost customer costs you the whole sale.

Run the numbers
Assurance

What your customer hears, and what you need to be able to answer

Five questions you will get – from a customer, a board chair or a procurement officer. The answers are the same on every plan.

01

The agent says it is an AI assistant

It happens in the first sentence. It is a requirement under the EU AI Act – and it is also what makes customers accept it.

02

Nordic and European data storage

Call data is processed within the EEA. A data processing agreement is standard, not an add-on.

03

Telephony on Telenor SIP infrastructure

The same network as the rest of Nordic business telephony. No detour across the public internet.

04

You own the data

Export or delete whenever you want. You set the retention period yourself.

05

On-prem and sovereign hosting exist

For those who must have it. Most firms in this segment don't need it – tell us if you do.

Objections

What you're going to ask about

Can't find the answer? Call us on +47 24 12 66 30.

Yes. Threll takes many calls at once and gives everyone who calls the same, up-to-date information.

You add the outage updates, or connect your operations system via API, webhooks or MCP. Threll only answers from that, and never guesses when the power will be back.

Yes, based on the rules you've added. If the rules change, you update the text in the console and Threll uses it straight away.

Threll connects to other systems via API, webhooks and MCP. We're happy to go through which systems are supported today in a short meeting.

Start is 699 NOK a month plus 4 NOK a minute. For larger volumes we offer Enterprise agreements with fixed terms. No setup fee.

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