Threll.ai
About Threll

About Us

Threll.ai provides AI-powered virtual employees – thrells – that automate tasks in industries such as healthcare, retail, and banking. Our solutions increase productivity, reduce costs, and ensure 24/7 operation, allowing your business to focus on growth and innovation.

Five colleagues sit close around the end of a meeting table talking toward a conference phone in the middle of it, turned to it as they would be to a sixth colleague.

We started Threll.ai because the phone is still the most important channel most businesses have – and the one handled worst. Calls go unanswered, people sit in queues, and afterwards nobody knows what was said. We build AI agents that take those calls: they answer, resolve what they can, hand over the rest and write it all down. The aim isn't to replace anyone. It's that no customer hangs up without an answer, and no employee spends the day taking messages.

Our story

Our Story

Threll.ai was founded with a clear vision: to transform the modern workplace by integrating advanced AI solutions that address the daily challenges businesses face. Recognising the growing demand for efficiency and the limitations of human resources in handling repetitive, time-consuming tasks, our founders set out to create a solution that not only streamlined operations but also elevated overall work quality.

From the start the work has been driven by one observation: an AI that doesn't properly understand the Nordic languages is useless on the phone. So we built Threll Voice Lab and collected voices from across the country, instead of translating an English model and hoping for the best. Our team in AI, speech and process work has spent the whole time on the same question: what does it take for an agent to handle a real customer call in a Nordic language – and to know when to stop?

By automating the everyday, we unlock human potential to focus on what truly matters – strategic growth, creative problem-solving, and building meaningful customer relationships. Threll.ai is a trusted partner for businesses seeking to optimise operations and embrace the future of work.

The humans

Three founders you can call

At Threll.ai, our success is driven by a team of seasoned professionals who together bring nearly a century of combined experience from the IT industry. We have successfully built companies such as Apps AS – an app consultancy serving major Norwegian customers like DNB, Storebrand, and Telenor – and Sonya AS, an innovative expense app acquired by Visma in 2023. This rich background in both small and large projects enables us to deliver innovative, reliable AI solutions that drive efficiency and growth for our clients.

How we work

Four things we don't compromise on

We build voice AI that people actually stay on the line for. That means some things have to be fixed.

  • The language comes first

    We started in the Nordics because that is where the global models are weakest. Dialect, pace and register decide whether a call works – not whether the model is big enough.

  • The caller knows it's an AI

    The agent says so in its first sentence. The EU AI Act requires it, and it is also why people stay on the line instead of hanging up.

  • The data belongs to the customer

    We only train on customer data you have opted into, and never resell it. You set the retention period yourself and can export or delete at any time.

  • We're small enough to answer ourselves

    The founders pick up the phone. Their numbers and email addresses are further up this page, and they don't route to a form.

Security

What your procurement team will ask

Five questions we get in every single sale. The answers are the same no matter how big the contract is.

Read more about security
  • 01

    Data is processed in the EEA

    Calls, transcripts and summaries are stored in European data centres. A data processing agreement is standard, not an add-on.

  • 02

    Training requires your consent

    Customer data is used to train models only when you have opted in. It is off by default, and data is never resold.

  • 03

    The agent states that it is an AI

    In the first sentence of every call. The requirement comes from the EU AI Act – we built it in rather than bolting it on.

  • 04

    You own and control the data

    Export or delete whenever you want. You set the retention period yourself.

  • 05

    Your own model and your own hosting are possible

    If you want to run your own language model, or host it in your own environment, that exists. Most don't need it – tell us if you do.

News from Threll

What we're working on

Follow what's happening at Threll.ai

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For investors

Invest in the future of voice AI

We're building the Nordic platform for voice-based automation – in Norwegian, Swedish and Danish – and now opening to strategic investors.

Voice AI is expected to exceed $50 billion by 2030, yet most solutions perform poorly on Nordic languages. That gap is our market.

Key facts:

  1. 01Over 1 billion calls are handled annually by customer centres in the Nordics
  2. 02Businesses spend more than €3 billion on manual customer interactions
  3. 03Over 70% of SMBs in Norway and Sweden plan to automate parts of customer dialogue by 2026
  4. 04Language and dialect understanding gives Threll.ai a competitive advantage global players lack

The market figures above come from publicly available industry analyses. We share the sources in the meeting.

Book a pitch meeting (opens in a new window)