AI telephony
E-commerce and online stores
“Where's my parcel?” Answered in seconds.
Threll answers order status, returns and product questions by phone, around the clock. Customer service gets time for the cases that actually need a person.
No lock-in · No setup fee · Set it up yourself, no onboarding call
Black Friday · 38 in the queue- Nordic speech, Nordic data storage (EEA)
- Runs on Telenor SIP infrastructure
- The agent says it is an AI assistant
- Live in an afternoon – without switching provider
The problem
Most people call about the same thing
Where's my parcel, how do I send this back, and do you have it in another size? Customer service answers the same questions all day, and at peak times the queue gets long.
Phone queues at peak times
Black Friday, Christmas shopping and sales bring three times as many calls – with the same number of people on shift.
The same questions all day
Tracking, returns and delivery take up most of the time. The complaints that need a proper look are left waiting.
Customers who give up
Those who can't get through before buying buy somewhere else. Those who can't get through after buying write a review.
The customer calling usually just wants to know: when will my parcel arrive?
Enquiries
What Threll takes care of
The routine questions before and after the purchase.
- Inbound
Order status and tracking
Finds the order when the online store is connected, and tells the customer where the parcel is and when it will arrive.
- Inbound
Returns and complaints
Explains the returns process and takes complaints with the order number, the fault and photos.
- Inbound
Product questions
Answers on sizes, materials and stock levels based on the product information you've added.
- Inbound
Order changes
Takes requests for a new address or a changed order, and passes them on before the parcel ships.
- Outbound
Delayed deliveries
Calls customers when an order is delayed, before they get round to calling you.
- Outbound
Satisfaction after purchase
Calls customers after delivery with the same questions, and delivers the answers in structured form.
Use cases
Ready-made setups that fit you
Each use case has its own page with the numbers, a real call and the price. Start with the one closest to your day-to-day.
Customer serviceThe customer who gave up before you got to them
Threll answers around the clock, finds the order and resolves what can be resolved – and hands the rest to the right person.
Phone surveysThe fieldwork that never finished
Threll calls your sample, asks the questions in the same order every time and delivers the answers structured. Out and in on one number.
Lead qualificationThe lead that went cold overnight
Threll calls the lead within the minute, qualifies it against your criteria and books the meeting in the salesperson's calendar. Out and in on one number.
Setup
Live in one afternoon
Five steps you do yourself in the console. You keep your number, your operator and your setup, and need no integration. If you get stuck, we help for free.
Industry considerations
Many calls at once
At peak times Threll takes every call in parallel. No queue, no hold music.
Never promises refunds
Threll explains your returns policy and the statutory right of withdrawal, but the decision is yours.
Consent for outbound calls
Threll only calls customers you have an existing relationship with or consent from, by the rules you set.
Order number as a fixed field
Every case comes with the order number, what's wrong and how the customer wants to be contacted.
Need help getting started?
Book a meeting with us and we will help you get going.
15 minutes · no obligation · pick your own time
Pricing
One saved customer a month pays for the subscription
A fixed monthly price plus a per-minute rate. On Start you pay for the minutes you use; Pluss and Premium include minutes. Set it up yourself and setup is 0 kr, and monthly billing has no lock-in.
Start
One agent, pay for the minutes you use
699 kr
/mo
0 kr setup when you set it up yourself
- No included minutes · 4 kr/min
- Urgency judged by your rules
- Summaries by SMS and email
- Dashboard with transcripts
- 0 kr setup, no lock-in
Pluss
Most popularIncluded minutes and a lower per-minute rate
2 499 kr
/mo
0 kr setup when you set it up yourself
- 500 included minutes · 3.5 kr/min
- Transfer to the right person when urgent
- Booking straight into the calendar
- Weekly report by email
- Priority support
Premium
High volume, lowest per-minute rate
3 999 kr
/mo
0 kr setup when you set it up yourself
- 2,000 included minutes · 3 kr/min
- Several agents and your own call group
- Outbound follow-up and reminders
- Your own data processing agreement and SLA
- A named contact with us
Self-serve setup
Create an account, configure the agent and set up forwarding yourself – in an afternoon. If you need help along the way, it costs nothing.
Create accountDo compare
A human answering service typically charges 25–50 NOK per answered call. A lost customer costs you the whole sale.
Run the numbersAssurance
What your customer hears, and what you need to be able to answer
Five questions you will get – from a customer, a board chair or a procurement officer. The answers are the same on every plan.
01
The agent says it is an AI assistant
It happens in the first sentence. It is a requirement under the EU AI Act – and it is also what makes customers accept it.
02
Nordic and European data storage
Call data is processed within the EEA. A data processing agreement is standard, not an add-on.
03
Telephony on Telenor SIP infrastructure
The same network as the rest of Nordic business telephony. No detour across the public internet.
04
You own the data
Export or delete whenever you want. You set the retention period yourself.
05
On-prem and sovereign hosting exist
For those who must have it. Most firms in this segment don't need it – tell us if you do.
Threll connects to other systems via API, webhooks and MCP. We're happy to go through which e-commerce platforms are supported today in a short meeting. Without a connection it takes the case and sends it to customer service.
Threll explains your returns policy and the statutory right of withdrawal the way you've described them, and takes the complaint. It never decides itself whether the customer gets their money back.
Only when you have consent or an existing customer relationship that allows it. You decide who gets called.
Yes. Threll takes many calls at once, so customers don't have to queue even when everyone calls at the same time.
Start is 699 NOK a month plus 4 NOK a minute. Pluss and Premium include minutes. No lock-in and no setup fee.
Articles
Read more about your industry
Lessons, checklists and pitfalls from calls we've designed – written for anyone setting up a voice agent themselves.
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Liability and binding agreements