AI lead qualification The form was sent at 21.40. The salesperson called on Thursday. By then the job had gone to someone else.
Threll calls the lead within a minute of it arriving, qualifies it against your criteria and books the meeting in the salesperson's calendar. Leads can also call in themselves. Your salesperson starts the day with booked meetings rather than a list of names. You set it up yourself in the console in an afternoon – with help from us if you want it.
No lock-in · No setup fee · Set it up yourself, no onboarding call
21.40 · lead received- Nordic speech, Nordic data storage (EEA)
- Runs on Telenor SIP infrastructure
- The threll says it is an AI assistant
- Live in an afternoon – without switching provider
The lead that went cold overnight
A lead is fresh for minutes, not days. Whoever calls first gets the conversation – and most forms are submitted outside working hours, when no salesperson is sitting ready. By Thursday the customer has spoken to two others and made up their mind.
The form lands in an inbox
It sits there until somebody opens it. The customer barely remembers filling it in, and doesn't remember which firm it was.
The salesperson calls the most promising
The sorting happens on gut feeling from four fields in a form. Half the list is never called, and nobody knows what was in it.
Getting through eats the whole day
The morning goes on calling people who don't pick up. The afternoon goes on the few who actually wanted to talk.
None of the three answers what the salesperson actually needs to know: is this worth an hour?
Run the numbers with your own figures
It takes just three numbers. How many leads you get in a month, how many of them never get called in time, and what a customer is worth.
€810,000 a year – leads your competitor called first
You're losing roughly €67,500 a month across 75 leads. Threll costs €59 a month – the subscription pays for itself the second the threll reaches the year's first lead before your competitor does.
We don't know your numbers. Most firms know how many leads came in, but not how many were called within the hour – and that's the whole point. The test week gives you both figures, whether or not you pick us afterwards.
Live in a single afternoon
Five steps you do yourself in the console. The threll calls out from the list and takes calls in on your number – you choose whether to use both directions or just one. If you get stuck, we help for free.
Full control of every call
Every call with summary, outcome and recording. You run it all yourself – see what your threll said, and close the gaps as you read.
What the threll actually does
Calls in real Nordic languages – and 70 more
Natural speech that handles dialect and interruptions. If the customer speaks English, Polish or Lithuanian, the threll switches mid-call – and back again.
Books the meeting in the salesperson's calendar
If the lead qualifies, the threll books the meeting straight in with the right salesperson while the customer is on the line. Your salesperson wakes up to a meeting, not a task.
Renovating a bathroom before Christmas. Budget settled. Decision made with spouse, but they agree. Site visit set Thursday 10:00.
Transcript, summary and sentiment
The whole call in writing, a five-line summary, and a signal on how ready to buy the customer was. The salesperson reads for two minutes and is prepared.
Qualifies against your criteria
You define what makes a lead worth meeting. Need, timeframe and who decides get settled on the call – not in the meeting.
Calls within the minute, around the clock
The form is sent at 21.40 and the threll calls at 21.41. No leads sit overnight, and no salesperson has to work evenings to avoid it.
Captures what the salesperson needs before the meeting
Need, budget, timeframe, who decides, what they use today. Fixed fields, the same every time – so the first meeting isn't spent on discovery.
Transfers or notifies
If the lead is warm and the salesperson is free, the call is transferred straight away. Otherwise the salesperson gets an SMS and email summary well before the meeting.
Handles the whole campaign at once
When the ad lands, leads arrive in waves. The threll calls them in parallel, so nobody queues while their interest cools.
Payment and authentication with Vipps
The threll can confirm who it's speaking to, or take a deposit on a site visit during the call – useful when a meeting costs you two hours in the van.
This is how it sounds one minute after the form was sent
A real call from a standard setup. Listen to it – or read it, if you're in the car with someone else.
Hello, this is an AI assistant calling from Bynett Solutions. You filled in a form with us a moment ago – is now a good time for a few quick questions?
Oh, that was fast. Yes, that's fine.
Thank you. You wrote that it's about a bathroom. Is it a bathroom you're renovating, or has something happened?
We're renovating. We've been thinking about it for a while, but now we've decided.
And do you have a timeframe?
We're hoping to be under way before Christmas.
Then a site visit makes sense. Is it you who decides, or are there more of you?
It's me and my wife, but we agree.
Good. I have Thursday at ten free with Kari, who does bathrooms in your area. Shall I book it?
Need help getting started?
Book a meeting with us and we will help you get going.
15 minutes · no obligation · pick your own time
Built for the firms that pay for leads and don't get round to calling them
Trades and contractorsThe site visit has to be booked before the customer calls the second firm on the list.
Car dealersA test drive booked tonight is a test drive that happens.
Estate agentsThe valuation goes to whoever called first, not whoever called best.
Solar and energyCampaigns produce a hundred leads in one evening and silence for two weeks.
Software and B2BA demo booked on the call turns up. An email thread doesn't.
Insurance and financeThe advisory meeting has to be set while the need is still concrete.
Courses and educationEnrolment gets completed on the phone, not in a half-filled form.
StaffingClient leads and candidate leads arrive through the same form.
Private clinicsThe consultation gets booked while the patient is still decided.
The alternatives, honestly laid out
| Option | The lead gets called | Qualified on criteria | Salesperson is shielded | You see statistics | Cost |
|---|---|---|---|---|---|
| Nothing / email alert | When somebody opens the inbox | No | No | No | €0, but cold leads |
| Automated email | Rarely a reply | No | Yes | Open rate | Near zero, works accordingly |
| Salesperson calls round | The most promising | Yes | No | No | Half the selling day |
| Outsourced call centre | Yes | To your script | Yes | Limited | Per call or per meeting |
| Threll | Yes, within the minute | Yes, to your criteria | Yes | Yes, every lead | Fixed monthly price |
We don't sell for you. We make sure your salesperson spends the day in meetings rather than trying to get through.
One lead won a month pays for the subscription
A fixed monthly price plus a per-minute rate. On Start you pay for the minutes you use; Pluss and Premium include minutes. Set it up yourself and setup is €0, and monthly billing has no lock-in.
Save 20% on a yearly subscription
- 1 threll
- Inbound
- Dashboard & analytics
- Email support
- 1 threll
- Inbound + outbound
- Up to 2 integrations
- Dashboard & analytics
- Priority support
- Up to 3 thrells
- Inbound + outbound
- Up to 10 integrations
- Dashboard & analytics
- Priority support
Self-serve setup
Create an account, configure the threll and set up forwarding yourself – in an afternoon. If you need help along the way, it costs nothing.
Create accountDo compare
A human answering service typically charges €2–5 per answered call. A lost customer costs you the whole sale.
Run the numbersWhat your customer hears, and what you need to be able to answer
Five questions you will get – from a customer, a board chair or a procurement officer. The answers are the same on every plan.
The threll says it is an AI assistant
It happens in the first sentence. It is a requirement under the EU AI Act – and it is also what makes customers accept it.
Nordic and European data storage
Call data is processed within the EEA. A data processing agreement is standard, not an add-on.
Telephony on Telenor SIP infrastructure
The same network as the rest of Nordic business telephony. No detour across the public internet.
You own the data
Export or delete whenever you want. You set the retention period yourself.
On-prem and sovereign hosting exist
For those who must have it. Most firms in this segment don't need it – tell us if you do.
Yes, and they're told in the first sentence – the threll says so before it says what it's calling about. In return they get called one minute after asking to be contacted, rather than on Thursday by a person.
Yes, when they asked to be contacted and the call is about what they asked about. Say on the form that you will call back and that an AI may make the call. Cold lists are different: sales calls from an AI to private individuals who have not agreed in advance probably need their prior consent under marketing law, and checking the do-not-call register is not enough.
Yes, once you connect it. The threll sees who is free and who covers the area, and sets the meeting while the customer is on the line. Without a connection it proposes times and sends the preferred slot to sales.
You set the criteria and what happens in case of doubt. The default is that uncertain leads go to a salesperson rather than being archived. The whole call is transcribed, so you can read why a lead was sorted the way it was.
Yes, once you connect it: the qualification fields and the summary land on the lead. Without a connection the same summary goes out by email and SMS, and sits in the console.
You set the number of attempts and when they happen. The default is a retry the next morning, then an SMS with a link to book themselves. Every attempt sits in the log with its outcome.
No. Outbound calls are placed from your own number, and if you want to take calls in as well, a number is forwarded to it. You keep your number, your operator and your setup.
You do it yourself: connecting the form or uploading the list takes ten minutes, and writing the qualification questions typically takes half an hour in the console. If you'd like one of us on a screen share, it costs nothing.
Nothing. You create the account yourself, let the threll call one week of leads, and have your own figures afterwards.