For several years, we've been hearing that AI is supposed to increase efficiency and cut costs. But with Stemme Threller – our term for Voice AI agents – something new is happening: We're not only seeing a boost in the bottom line but also a significant impact on the top line.
This means that a Voice Threll is not just a tool to save money.
It is a growth engine for the entire business – driven by conversations that convert.
Bunnlinjen: The costs that disappear
Many associate AI with automation of customer service. And yes – the benefits here are significant:
- A traditional customer service team: 10 employees × 600,000 NOK = 6 million NOK/year.
- With a Voice Thrall: The need can be reduced to 4 employees = 2.4 million NOK/year.
- AI operation: 1.2 million NOK/year.
Total costs with AI: 3.6 million NOK/year
Savings: 2.4 million NOK/year
This alone is a strong business case. But it's only half the story.
The headline: Revenues that are growing
The true breakthrough lies in sales and growth potential.
- Today: 1,000 leads/month. Only 700 followed up → 70 sales (10% conversion).
- With a Stemme Threll: 100% follow-up. Faster response. Conversion rate 12%.
- Result: 120 sales × 20,000 NOK = 2.4 million NOK/month.
Increased income: +1 million NOK/month = 12 million NOK/year
Here is the key: A Threll Voice isn't just about answering – it's about conversations that convert. The AI ensures that all leads are contacted and that no opportunities are missed.
The combined effect
If we put this together, we get:
- Bottom line profit: +2.4 million NOK
- Top line profit: +10.8 million NOK
- Total business case: +13.2 million NOK/year
More than efficiency
An Voice Threll is not just a cheaper way to answer phones.
It is a new type of employee – a digital colleague – who works 24/7, never forgets a lead, and always delivers converting calls.
Punchline
Companies that see Voice Threller only as a cost-saving measure are missing out on the biggest benefit.
The real value lies in growth: more sales, faster responses, and more loyal customers – all driven by conversations that actually convert.
A Threll Voice is not just a support tool.
It is a growth engine.