
At Voice Lab, we develop language models and voice agents that understand Norwegian as it is actually spoken:
with dialects, intonations, and nuances that make the language come alive.
The goal is to create conversations that feel natural and convert better.
Why Voice AI – and why now?
In recent years, AI has changed the way we write and communicate in writing.
Now, the technology is moving from the keyboard to voice – and that changes everything.
While text-based models analyze words, Voice AI needs to understand rhythm, tone, and meaning.
This makes speech AI much more human-like – and much more challenging to develop.
For Norway, this means a unique opportunity: to develop language models that actually understand Norwegian, and which can be used in everything from customer service to finance, energy, travel, and the public sector.
What do we do in Voice Lab?
At Voice Lab, we train AI models to understand Norwegian speech in all its variation.
It involves work with everything from:
- Speech recognition and dialect understanding
- Conversation design and flow
- Sound quality, tempo, and pitch
- Automated learning from real conversations
We build solutions that withstand the reality businesses actually face –
with background noise, Bluetooth lines, dialect variations, and short sentences that often cause text-based AI models to misunderstand.
Become a pilot customer – and get a head start
Now we're inviting businesses that want to get ahead of the curve.
As a pilot customer, you'll receive:
- early access to Threll.ai's technology
- insights into how Voice AI affects customer dialogue and conversion
- opportunity to influence how Norwegian speech AI develops further
We are seeking partners in customer service, sales, finance, tourism, energy, and the public sector – where conversation is at the very heart of the business.
Would you like to be among the first to step into the conversations of the future?
Send an email to sveinung@threll.ai




