Debt collection

A debtor calls the collection agency. Seven moments Norway's new law has an opinion on.

Norway's new Debt Collection Act requires agencies to be reachable by phone, to answer within a week and to speak discreetly with the person who owes. One ordinary call, walked through moment by moment.

Close-up of a woman in a grey knit jumper in an apartment hallway in the evening, holding a mobile to her left ear with her eyes lowered, a folded letter in her other hand and a wall lamp lighting one side of her face.

A debt collection notice lies on the kitchen table. At the bottom is a phone number. Under Norway's new Debt Collection Act, it is no longer optional for it to be there.

The act was sanctioned on 22 May this year and replaces the previous act from 1988. It has not yet entered into force – the date is set by royal decree, and the authorities have signalled 1 January 2027 – but it is far more specific than the old one about how a collection agency should speak to the people it is collecting from. The agency must be reachable by phone, and the number and phone hours must appear in collection notices and payment demands and on the agency's website (section 15). Enquiries from debtors must be answered as soon as possible and no later than within one week (section 17). And communication must be “polite, proper, understandable, discreet and reasonably adapted to the debtor”.

For a collection agency considering a voice agent on that number, it pays to walk through one entirely ordinary call and see where the law has an opinion. Here it is, in seven moments.

1. The phone rings at 20:40

She calls after the children are in bed, because that is when she has some peace. That is a point in itself: the law requires availability, and an agent that answers in the evening is available at the time the debtor actually calls.

The first sentence must say who she has reached, and that she is talking to an AI. The latter is a requirement, not a courtesy.

2. “Who are you?”

She gives the case number from the letter. That is not enough. A case number is printed on a sheet of paper lying on a kitchen table, and the caller could just as well be her partner, a grown-up son or a neighbour who opened the wrong envelope.

“Discreet” means something quite specific here: the agent must not state the amount, the creditor or what the claim concerns until it knows it is speaking to the debtor. The usual fix is to ask for something more – a date of birth, or the last digits of a national ID number. That works poorly on the phone. Speech recognition is still unreliable on long strings of digits, especially over a phone line, and an agent that hears “nineteen eighty-four” as “nineteen eighty-five” either turns away the right debtor or – worse – lets the wrong person in.

So identification should not happen by voice at all. Our approach is to move it into Vipps, the app most Norwegians already use to identify themselves: the agent sends a request to the app on the phone she is calling from, she confirms with a tap while still on the call, and only then does the case open. There are no numbers to read out, and nobody can guess their way in with a case number from an envelope. Still decide what the agent says when the confirmation doesn’t come – she is calling from another phone, or she doesn’t want to – because that call will come too.

3. “How much is it, actually?”

The amount has changed since the letter was written: interest, fees, perhaps a part-payment last week. This is one of the few questions in a collection call that genuinely requires a lookup in the case management system.

If the agent does not have that lookup, it should say so, not work its way to a number. An amount read out in a calm voice sounds just as certain whether it is right or not.

4. “But I’ve already paid”

The call has now become a dispute, and the law requires written procedures for how disputes and complaints are handled. The agent’s job is not to assess whether she is right. It should record what she says, in her own words, tell her what happens next – and never argue.

The worst version is an agent set up from a sales template to “handle objections”. What is an objection in a sale is a disputed claim in debt collection.

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5. “I can’t pay all of it now”

This is where the call most often ends in an agreement: a payment deferral or an instalment plan. It is also where the agent is quickest to say something that binds you.

For smaller amounts, the call can also end with the claim paid. Once the debtor has confirmed who she is in Vipps, the agent can send a payment request to the same app, and she approves it while still on the line. The precondition is the same as in moment three: the amount has to come from a lookup, not from the agent’s memory. And the offer has to be an offer – “would you like to pay now, or would you prefer a plan?” – not pressure to settle while she has the phone in her hand.

Write down the limits. How long a deferral can the agent grant on its own, how many instalments, and what minimum amount? Anything outside that goes to a person. What the agent promises on the phone, you are responsible for.

6. “I’ve lost my job”

The law says collection must be adapted when the agency knows the debtor is in a particularly difficult situation (section 14). Once she has told the agent, the agency knows.

The agent should not judge how difficult the situation is. It should pick it up, flag the case so a person sees it, and be able to tell her that NAV, the Norwegian welfare administration, offers free financial and debt counselling. That is more than good manners: if the debtor asks, the agency must give guidance on handling payment difficulties or refer her to someone who can (section 16). During the legislative process, halting phone calls was highlighted as one of the measures. An outbound calling round that rings her again next week because nobody flagged the case is exactly what the law is trying to prevent.

7. The call ends at 20:52

She has been given a three-week deferral, and the agent sends a confirmation by text. That confirmation is itself a legal requirement: when a deferral or instalment plan is agreed, the debtor must be given written information on the new due dates and the amount payable at each (section 16). It is also worth knowing that the law has clock times: electronic and verbal contact from the agency may only take place between 08:00 and 21:00 on weekdays, between 09:00 and 15:00 on Saturdays, and not on public holidays (section 15). Whether a confirmation of a call the debtor started herself counts as contact from the agency is a question for your lawyer. An automatic reminder sent at 21:10 because a queue backed up is not a question at all. The rule covers everything that happens around the agent, not just what it says.

And if the call ended with “we’ll get back to you”, the one-week deadline in section 17 has started. If the agency cannot give a full answer within the week, the debtor must still receive a preliminary answer within that same week: why it is taking longer, when an answer can be expected, and what she should do about payment deadlines in the meantime. The enquiry then needs to be in the log with a timestamp, together with what the agent actually said.

The same call in Sweden and Denmark

The Norwegian act is unusually specific about the phone, but Sweden is not far behind. Finansinspektionen has supervised collection agencies since 1 January 2024, and since 1 July 2025 its own regulations and general guidelines on debt collection (FFFS 2025:2) apply. They say phone calls to private individuals should only be made on weekdays and no later than 21:00, that the phone should only be used when the agency can be reasonably sure it is the debtor who answers, that the debtor must be able to reach the agency easily and get answers both orally and in writing, and that an agreed instalment plan must be confirmed in writing. That is moments one, two, five and seven in Swedish.

In Denmark, authorisation is issued by the Police Administrative Centre, and good collection practice (section 9 of the Danish Debt Collection Act) means, among other things, that agencies must not use methods that put debtors under unreasonable pressure. Danish law sets clock times only for visits to the debtor in person, not for phone contact. The wording is more general than the Norwegian act, but the seven moments are the same.

The most regulated call is also the most fragile

People who call a collection agency have rarely done it before, and many are ashamed to be doing it now. A call that goes well ends in an agreement and a payment. One that goes badly ends in a claim that moves on – or in a complaint.

Threll.ai builds voice agents in Norwegian, Swedish and Danish. Next time you listen back to a call on your own number: how many of the seven moments has anyone actually decided on?