“Switchboard” means two different things, and it is worth keeping them apart.
One is the technology: the phone system, these days usually a cloud PBX from your operator, which decides where calls go, which queues exist and who has which extension. The other is the service: someone who answers the switchboard and puts calls through, either your own receptionist or an external answering service.
An AI switchboard belongs to the second kind. It doesn't replace your phone system. It answers inside it.
Why that matters
People looking for an AI switchboard sometimes assume it means changing operator, porting numbers and setting everything up again. It rarely does. The cloud PBX keeps doing what it does: queues, opening hours, extensions, statistics. What changes is who takes the call when nobody is free.
That is also why you can start small and back out if it doesn't work.
Three ways to connect an AI switchboard
1. Forwarding when busy, unanswered or closed
The simplest and most common. In the phone system you set calls that aren't answered within a certain number of rings, or that arrive when everyone is busy or the office is closed, to forward to the agent's number.
Your phone rings first, just as today. Only what happens when nobody answers changes: instead of a queue or voicemail, the agent takes the call, solves what it can and leaves a summary.
2. AI as the first answer on your main number
Here the agent answers every call to the main number and acts as a receptionist: finds out what the call is about, answers simple questions itself and puts the rest through to the right person or team.
It replaces the phone menu. Instead of “press one for accounts”, the caller says it is about an invoice, and the agent puts them through to accounts – with a summary, so they don't have to repeat themselves. It requires the agent to know who handles what, and what to do when that person doesn't pick up.
3. Direct connection over a SIP trunk
Larger organisations with their own number ranges can connect the agent directly to their telephony over SIP instead of through forwarding. Threll delivers telephony over a SIP trunk with Telenor. It gives more control over numbers and call routing, but takes more setup than the first two options.
Most start with option 1, see how it works for a few weeks and move on if they need to.





